David Martin Design

Web Design, Web Hosting, & Digital Marketing

  • Economy Fireplace: Website Redesign, Google Business Updates & Workspace Setup

    Economy Fireplace: Website Redesign, Google Business Updates & Workspace Setup

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    Project Overview

    Economy Fireplace serves homeowners across the Bloomington area with fireplaces, stoves, and accessories. Ahead of the busy season, they needed a modern website, a clearer path to request quotes, and better alignment across Google tools. We delivered a clean WordPress build, a simple content workflow, and brand updates that make day-to-day operations simpler.

    Economy Fireplace homepage hero with a clear “Request a Quote” button on desktop
    Mobile-first hero with a direct path to “Request a Quote.”

    Goals

    • Faster, mobile-first site with intuitive navigation
    • Frictionless Request a Quote flow routed to the right inbox
    • Consistent presence across Google Business Profile and Google Workspace
    • Simple pipeline for posting finished projects (website + GBP + Facebook)
    • Refresh core brand assets (logo, business cards, signage)

    What We Delivered

    Website Redesign (WordPress + Gutenberg)

    • Modern block-based theme for fast editing without a developer
    • Streamlined IA: Services and Products by Category are easy to scan
    • Custom Request a Quote form mapped to a unified inbox (labels/filters)
    • Gallery pattern for finished installs and before/after stories
    • Core SEO setup, LocalBusiness schema spot-check, performance/QA, and launch

    Google Workspace Ecosystem & Email

    • Google Business Profile alignment: categories, description, photo plan
    • Google Workspace configuration so the team sends/receives from a professional domain and keeps inquiries organized

    Analytics & Hardening

    • Google Search Console + Bing Webmaster Tools connected
    • Microsoft Clarity installed for behavior insights
    • reCAPTCHA added to mitigate spam on forms

    Branding & Collateral (Extras)

    We went beyond the original proposal to unify the brand online and offline.

    Logo Refresh

    Refreshed Economy Fireplace logo—red roofline mark with chimney icon on white
    Refined logo for better contrast on light/dark backgrounds.

    Business Cards & Signage

    VistaPrint proof of the Economy Fireplace business card for Tony Cramer with refreshed logo and QR code
    VistaPrint proof of the new business card with QR for quick contact saves.
    Economy Fireplace business cards displayed in a clear acrylic holder in the showroom
    Cards in the Bloomington showroom—part of the print collateral suite.
    • Designed cards and signage; coordinated ordering

    Results

    Customer Experience

    • Faster pages, cleaner navigation, and a direct route to request an estimate

    Operational Clarity

    • Quote requests route to the correct inbox; Google Business Profile and Workspace present a unified front

    Client Feedback

    Screenshot: 5-star Google review from Economy Fireplace with public owner reply
    5-star review highlighting clear communication and on-time, on-budget delivery.

    Tech & Approach

    • Platform: WordPress + Gutenberg
    • Tooling: Google Analytics, Google Search Console, Bing Webmaster Tools, Microsoft Clarity
    • SEO: Structured navigation, on-page basics, LocalBusiness schema spot-check
    • Governance: Photo → post workflow; monthly cadence for finished-project updates
    • Hosting: Managed stack with updates, backups, and monitoring

    Ready for a website that’s faster, clearer, and easier to manage?

    If you’d like a practical WordPress redesign—plus the Google Business alignment, quote workflow, and brand polish that make it work day to day—let’s talk. We’ll scope only what you need and move quickly toward launch.

    Start Your Project
    See More Work

    Prefer email? david@davidmartindesign.com • 812-650-4405

The Latest News

  • Why I’m Proud to Be a Chamber Member (Since Way Back When)

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    I’ve officially been a Chamber member through David Martin Design since at least 2021, but my ties go back even further. I still have emails from 2009, when I was part of the Young Professionals group, soaking up all the networking and learning opportunities I could. Fast forward to today, and I’m still grateful for […]

    Why I’m Proud to Be a Chamber Member (Since Way Back When)

  • Client Spotlight: Making Tech Simple for Ellen & Mark

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    At David Martin Design, one of our greatest rewards is seeing the confidence and peace of mind that comes when technology becomes approachable again. Recently, I had the privilege of working with Ellen and Mark—two thoughtful and gracious clients who wanted to bring their home computing setup up to speed. They reached out looking for […]

    Client Spotlight: Making Tech Simple for Ellen & Mark

  • From Classroom to Client: How Shawn Haymaker Counseling Earned a Perfect 100 Website Score 🌟

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    Back in June 2024, I had the honor of presenting a digital marketing workshop for the Ivy Tech Entrepreneurship Program led by Steve Thrash. I spoke with a cohort of small business owners, creatives, and students working through the final course in their Entrepreneurship Certificate. That Zoom call planted a seed. One of the students, […]

    From Classroom to Client: How Shawn Haymaker Counseling Earned a Perfect 100 Website Score 🌟

  • How I’m Using AI to Build Better Systems for Business and Life

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    At David Martin Design, I’ve always believed the best solutions aren’t just creative — they’re structured, strategic, and built to work in real life. Today, Artificial Intelligence (AI) has become one of the most powerful tools I use to deliver on that vision — both for my business and personal workflows. But here’s the key: […]

    How I’m Using AI to Build Better Systems for Business and Life

  • Behind the 📷 Lens: Capturing Trashion Refashion 2025 for The B-Square Bulletin

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    Last Sunday, I had the pleasure of photographing one of Bloomington’s most creative and community-driven events—Trashion Refashion 2025—on assignment for The B-Square Bulletin. Held at the historic Buskirk-Chumley Theater, Trashion Refashion is an annual runway show where models strut in outfits made from repurposed or recycled materials. Organized by Discardia, a project of the Center […]

    Behind the 📷 Lens: Capturing Trashion Refashion 2025 for The B-Square Bulletin

  • From Roots to Results: The Story of Indiana Greenscape Solutions

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    🌱 The Seed of an Idea The story of Indiana Greenscape Solutions begins with Kelly and Beth Fort—partners in both family and business—who, along with their four daughters, Rayne, Autumn, Bree, and Eden, had a vision. As lifelong plant science enthusiasts with deep agricultural roots, they wanted to bring high-quality, personalized lawn care and landscaping […]

    From Roots to Results: The Story of Indiana Greenscape Solutions

  • Welcoming Raymond Labban to the David Martin Design Team

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    We are thrilled to officially welcome Raymond Labban to the David Martin Design team as a part-time Digital Marketing & SEO Specialist! Raymond brings a fresh perspective and a strong passion for helping businesses thrive online. His skills and dedication are already making an impact, and we’re excited to highlight how he’ll support our growing […]

  • Transferring Your Website to a New Web Designer: A Step-by-Step Guide

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    Switching to a new web designer can be a significant step in ensuring your website remains up-to-date, user-friendly, and aligned with your evolving business goals. However, the process of transferring a website is more complex than simply handing over a login. It involves careful coordination, clear communication, and understanding what to expect throughout the process. […]

    Transferring Your Website to a New Web Designer: A Step-by-Step Guide

  • WordCamp US 2024: A Celebration of Community, Collaboration, and Creativity in Portland

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    There’s something magical about visiting a new city for an event like WordCamp US—the excitement of a vibrant WordPress community coming together combined with the chance to explore the local flavor of the host city. This year’s WordCamp US took place in Portland, Oregon, a city known for its creative energy, lush green landscapes, and […]

    WordCamp US 2024: A Celebration of Community, Collaboration, and Creativity in Portland

  • From Donuts to Data Protection: How BackBlaze Became My Go-To Backup Solution

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    Earlier this year, I attended one of my favorite local networking events—Design & Donuts—held at The Mill in Bloomington, Indiana. For those unfamiliar, The Mill is more than just a coworking space; it’s the heartbeat of our entrepreneurial community. It’s a place where creators, innovators, and tech enthusiasts collide to share ideas, collaborate on projects, […]

    From Donuts to Data Protection: How BackBlaze Became My Go-To Backup Solution

  • My Custom GPTs: Elevating Workflows & Creativity

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    Welcome to a showcase of my custom-built GPTs! Each of these tools is designed to solve specific challenges, enhance productivity, and support creativity in web development, digital marketing, and beyond. Click on each link to explore further and see how these unique GPTs can help you or your business. Custom GPT Tools by David Martin […]

    My Custom GPTs: Elevating Workflows & Creativity

  • Navigating Uncharted Waters: Mitzi’s Quest for a Unified Digital Presence

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    This project revolved around enhancing the online presence of Mitzi Alexander, a Travel Agent, & Magical Vacation Planner. Initially facing challenges in growing web interactions and bookings, Mitzi sought to create a more engaging online platform.  Her target audience included families, couples, newlyweds, friends, and groups interested in honeymoons, cruises, theme parks, and all-inclusive resorts. […]

    Navigating Uncharted Waters: Mitzi’s Quest for a Unified Digital Presence

  • Brightside Café: Your Go-To Breakfast Spot and Study Haven in Bloomington!

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    🌞✨ Big shoutout to Brightside Café! 🌟 We just wrapped up an incredible consultation with them today. With the influx of Indiana University students coming into town, Brightside Café is ready to welcome everyone with open arms. Whether you’re looking for the best breakfast in town, a delicious espresso drink made just the way you […]

    Brightside Café: Your Go-To Breakfast Spot and Study Haven in Bloomington!

  • WordPress SEO for the Busy Entrepreneur: Image Optimization

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    Are you trying to DIY your online presence but are struggling to understand all the search engine optimization (SEO) terms? Are you worried about causing more damage or harm than good, or overwhelmed with deciphering what practices are essential and what could be saved for a rainy day? Hello and welcome to the first chapter […]

  • An Unforgettable Indy 500 Experience with Friends and Family 🚗🏁

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    Attending the Indy 500 was an incredible experience, thanks to Simon Beverton and his amazing crew. Our adventure started after attending a networking lunch at Ivy Tech’s Yellowwood Restaurant, where Simon extended a generous invitation to this year’s race. Excited about the opportunity, I brought along my son, Andrew, who is currently serving on active […]

    An Unforgettable Indy 500 Experience with Friends and Family 🚗🏁

  • Building 67 Storage: A Branding Case Study

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    Transforming Ideas into Virtual Reality: The Genesis of 67storage.com The creation of 67 Storage was a branding project that challenged our creativity and technical expertise but also strengthened our belief in the power of one-on-one collaboration. Our partnership with Roman, the business owner behind 67 Storage, started with a mission to craft a digital web […]

    Building 67 Storage: A Branding Case Study

  • 5 Figma Tools to Improve Your Web & Digital Marketing Strategy

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    In today’s ever-evolving digital marketing and web design scene, streamlining your workflow is more valuable than ever. Amid a plethora of tools, identifying those that can truly streamline your strategy instead of distract can be a formidable task. Figma’s community shares files and plugins that are helpful for crafting professional web and marketing content. In […]

  • The Bridge Between Real & Digital: How To Utilize QR Codes

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    In the past, people used to jot down the website address if they found it on a poster in a business storefront. While one could look up a business or event, this approach leaves much to be desired; It’s a process to search online. Think about the number of steps involved in an average search: […]

  • Elevate Your Business Visibility with Local Business Listings on Google, Bing, & Yahoo

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    In today’s fast-paced digital world, having your business information accurately listed on various online platforms is not just a necessity; it’s a game-changer. At David Martin Design, we’re excited to announce our latest offering – Local Business Listing Management. This service is tailored to help business owners like you gain better visibility and ensure your […]

  • 800 7th Graders Learning About Web Development, AI, Entrepreneurship, & More at The Greater Bloomington Chamber of Commerce Career Cruise

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    David Martin Design recently had the privilege of spending an extraordinary day with nearly 800 eager 7th graders at the Greater Bloomington Chamber of Commerce’s Success School Career Cruise. This event was an unparalleled opportunity for these young minds to quench their curiosity and widen their horizons in various fields including web development, artificial intelligence […]

    800 7th Graders Learning About Web Development, AI, Entrepreneurship, & More at The Greater Bloomington Chamber of Commerce Career Cruise