Category: SEO & Visibility
Local SEO strategies, Google Business Profile optimization, and analytics insights. Improve your Bloomington business visibility in search engines.
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How to Ask Customers for Reviews Without Feeling Pushy
A practical guide to asking customers for reviews on Google, LinkedIn, and beyond: when to ask, what to say, how to respond, and the Google and FTC rules every local business should…
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What Does AI Say About Your Business? Run This 20-Minute Check
Check how AI assistants describe your business in twenty minutes, spot inaccurate information, and trace errors back to their source.
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Google Analytics, Google Search Console, & Google Business: Three Different Jobs, One Full Picture
Google Analytics, Search Console, and Business Profile all report on your website, but they answer different questions. Here's what each one actually tells you, and how to check them without drowning in…
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Search Is Changing: How Small Businesses Can Stay Visible in an AI-Driven World
How AI is changing the way customers find local businesses, and practical steps to keep your business visible as search evolves.
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How to Find an llms.txt File—and Does Your Business Need One?
An introduction to llms.txt, how it differs from other website files, and a template for business owners exploring it.
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Eighteen Years of Keeping a Bookstore Online
A long-term partnership with Academic Scholarly Books in Bloomington, Indiana Some client relationships are defined by a single project. Others are defined by time. My work with Joe Grant of Academic Scholarly…
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From Classroom to Client: How Shawn Haymaker Counseling Earned a Perfect 100 Website Score
What changed and what was measured This project combined content organization, metadata and internal-link improvements, analytics setup, accessibility work, and performance tuning. The screenshot below records a HubSpot Website Grader score of…
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From Roots to Results: The Story of Indiana Greenscape Solutions
The Seed of an Idea The story of Indiana Greenscape Solutions begins with Kelly and Beth Fort - partners in both family and business - who, along with their four daughters, Rayne,…
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Welcoming Raymond Labban to the David Martin Design Team
We are thrilled to officially welcome Raymond Labban to the David Martin Design team as a part-time Digital Marketing & SEO Specialist! Raymond brings a fresh perspective and a strong passion for…
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My Custom GPTs: Elevating Workflows & Creativity
Welcome to a showcase of my custom-built GPTs! Each of these tools is designed to solve specific challenges, enhance productivity, and support creativity in web development, digital marketing, and beyond. Click on…
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Building 67 Storage: A Branding Case Study
Transforming Ideas into Virtual Reality: The Genesis of 67storage.com The creation of 67 Storage was a branding project that challenged our creativity and technical expertise but also strengthened our belief in the…