Writing
Plain-English notes on hosting, accessibility, local search, and keeping a website healthy.
-
How to Ask Customers for Reviews Without Feeling Pushy
A practical guide to asking customers for reviews on Google, LinkedIn, and beyond: when to ask, what to say, how to respond, and the Google and FTC rules every local business should…
-
AI Can Build Your Website. That’s Not the Hard Part Anymore.
AI can build websites faster than ever. The harder part is deciding what to build, testing assumptions, and thinking critically about the result.
-
What Does AI Say About Your Business? Run This 20-Minute Check
Check how AI assistants describe your business in twenty minutes, spot inaccurate information, and trace errors back to their source.
-
Visible Wireless, Seven Years Later: Why I'm Still Paying $25 a Month
Seven years with Visible: why I still use it, how the service fits my work, and what to consider before switching.
-
Google Analytics, Google Search Console, & Google Business: Three Different Jobs, One Full Picture
Google Analytics, Search Console, and Business Profile all report on your website, but they answer different questions. Here's what each one actually tells you, and how to check them without drowning in…
-
Digital Ownership for Small Businesses: What Do You Control?
Your website, accounts, and customer relationships are business assets. Explore what you control and where relying on someone else's platform creates risk.
-
Is Your Website Actually Usable by Everyone? A Practical Accessibility Check for Bloomington Businesses
Practical accessibility checks for business owners, from keyboard navigation to readable text. Find barriers that could be keeping customers from using your website.
-
Search Is Changing: How Small Businesses Can Stay Visible in an AI-Driven World
How AI is changing the way customers find local businesses, and practical steps to keep your business visible as search evolves.
-
Your Google Business Profile: A Practical Guide for Local Businesses
Make your Google Business Profile a stronger first impression. A practical guide to helping local customers find and understand your business.
-
How Much Does a WordPress Website Actually Cost?
Understand what drives WordPress website costs and what to ask before hiring a designer, with context for Bloomington business owners.
-
How to Find an llms.txt File—and Does Your Business Need One?
An introduction to llms.txt, how it differs from other website files, and a template for business owners exploring it.
-
When SPF, DKIM, and DMARC Don’t Align: Fixing a Gmail Warning for the Bloomington Chamber
A real email authentication fix for the Bloomington Chamber. See how SPF, DKIM, and DMARC alignment can affect warnings in Gmail.