David Martin Design builds, hosts, and looks after websites for small businesses, nonprofits, and community organizations in Bloomington, Indiana and across Southern Indiana. The studio has run on the same idea since 2004: technology should help people do meaningful work, not make that work harder.
Every engagement starts with understanding your situation - what you need, what you already have, and what makes sense for your budget. Here is the full list of what I do. Most clients start with one or two of these and add more over the years.
Website design & development
Custom WordPress web design
Custom WordPress sites for Bloomington-area small businesses and nonprofits, built for accessibility, mobile, and long-term maintainability. On-page SEO, sensible content structure, and Google Analytics and Search Console are set up at launch.
WordPress support & maintenance
Ongoing care for existing sites - plugin and theme updates, security patches, performance fixes, troubleshooting, and content changes. Includes SEO and metadata work in Rank Math or Yoast, whether I built the site or not.
Domain name registration
The right domain matters for branding and search. I research options against your business and goals, register the name, and handle DNS, transfers, and renewals for you.
Hosting & technical support
Managed WordPress hosting
Secure, monitored WordPress hosting on a managed VPS: daily and weekly offsite backups, automatic SSL, professional email on your domain, firewall and antivirus monitoring, core updates, and cPanel access.
Technical support
Hourly help for website, hosting, and general computer problems - troubleshooting, security cleanup, and hands-on fixes from someone who already knows your setup and history.
Local search & SEO
Local SEO
For Bloomington and Southern Indiana businesses: on-site metadata, Schema markup, citation consistency across Google, Bing, Yelp, and Apple Maps, and a review approach that helps you show up in the local map pack.
Google Business Profile optimization
Claiming, verifying, and tuning your Google Business Profile - categories, service areas, photos, hours, Q&A - plus ongoing updates so the listing stays accurate when local customers search.
Local search marketing
Citation building and directory management across Yelp, Bing Places, Apple Business Connect, the Bloomington Chamber directory, and industry platforms, keeping your name, address, and phone consistent everywhere.
Schema markup & technical SEO
Structured data and technical fixes that help search engines and AI tools understand exactly what your business is and where it works - metadata, internal linking, and Schema implementation.
AI visibility & GEO
Generative Engine Optimization: helping your business show up accurately when people ask ChatGPT, Google AI Overviews, Perplexity, or Gemini for a recommendation - through visibility audits, content mapping, structured data, and citation alignment.
Marketing & measurement
Marketing strategy
An honest read on your current digital presence, your competition, and where your marketing budget goes now - with prioritized recommendations for where to focus instead of spreading thin.
Website analytics & reporting
Google Analytics, Search Console, and Microsoft Clarity set up and reported on, so you know where traffic comes from, which pages work, and where visitors drop off before they contact you.
Social media marketing
Setup, content guidance, and ongoing management for businesses that want a steady presence on Facebook, LinkedIn, and Instagram without handling the weekly posting and planning themselves.
Copywriting
Website and marketing copy in your business's own voice, not a template - content that supports your SEO goals and still reads like how you actually talk to your customers.
PPC & Google Ads management
Google and Meta paid advertising: campaign setup, budget monitoring, keyword and audience adjustments, and monthly reporting, so ad spend keeps working between check-ins.
Graphic design
Logo design & brand identity
A clear, memorable logo and the pieces around it, built to hold up across your website, print, business cards, signage, and every social profile you keep.
Photography
Event & sports photography
On-location event and sports photography for Bloomington-area organizations and teams, delivered ready for your website, social media, and promotional materials shortly after the event.
Aerial & drone photography and video
Licensed drone photography and video for property, event, or promotional footage that a ground-level camera can't get.
Not sure which of these you need?
Tell me what is going on and what you are trying to do. No pitch, no pressure - usually a straight answer within a day.
