Category: Local Business Strategy
Marketing strategies and business advice for Bloomington entrepreneurs. Client success stories, networking tips, and local business growth strategies.
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How to Ask Customers for Reviews Without Feeling Pushy
A practical guide to asking customers for reviews on Google, LinkedIn, and beyond: when to ask, what to say, how to respond, and the Google and FTC rules every local business should…
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AI Can Build Your Website. That’s Not the Hard Part Anymore.
AI can build websites faster than ever. The harder part is deciding what to build, testing assumptions, and thinking critically about the result.
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Google Analytics, Google Search Console, & Google Business: Three Different Jobs, One Full Picture
Google Analytics, Search Console, and Business Profile all report on your website, but they answer different questions. Here's what each one actually tells you, and how to check them without drowning in…
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Digital Ownership for Small Businesses: What Do You Control?
Your website, accounts, and customer relationships are business assets. Explore what you control and where relying on someone else's platform creates risk.
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Is Your Website Actually Usable by Everyone? A Practical Accessibility Check for Bloomington Businesses
Practical accessibility checks for business owners, from keyboard navigation to readable text. Find barriers that could be keeping customers from using your website.
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Your Google Business Profile: A Practical Guide for Local Businesses
Make your Google Business Profile a stronger first impression. A practical guide to helping local customers find and understand your business.
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How Much Does a WordPress Website Actually Cost?
Understand what drives WordPress website costs and what to ask before hiring a designer, with context for Bloomington business owners.
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How to Find an llms.txt File—and Does Your Business Need One?
An introduction to llms.txt, how it differs from other website files, and a template for business owners exploring it.
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Eight Years, One Shop, and a Website That Grew With the Business
How Bloomington Window Tint's website and digital presence grew alongside the business through eight years of practical, ongoing support.
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Eighteen Years of Keeping a Bookstore Online
A long-term partnership with Academic Scholarly Books in Bloomington, Indiana Some client relationships are defined by a single project. Others are defined by time. My work with Joe Grant of Academic Scholarly…
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Why I’m Proud to Be a Chamber Member (Since Way Back When)
I’ve officially been a Chamber member through David Martin Design since at least 2021, but my ties go back even further. I still have emails from 2009, when I was part of…
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How I’m Using AI to Build Better Systems for Business and Life
At David Martin Design, I have always believed the best solutions are not just creative: they are structured, strategic, and built to work in real life. Today, Artificial Intelligence (AI) has become…