Illustration of a local business storefront with a Google Business Profile listing and map pin overlay for local SEO and online visibility.

Google Business Profile Optimization

Your Google Business Profile is often the first thing a local customer sees – before they ever reach your website. I claim it, verify it, fill it in properly, and keep it accurate over time.

What is included

  • Claiming and verifying the profile, or fixing a listing that was set up wrong
  • Choosing the right primary and secondary categories
  • Setting precise service areas for Bloomington and Southern Indiana
  • Writing the business description and services in your own words
  • Photos, hours, holiday hours, and attributes kept current
  • Monitoring and answering the Q&A section so competitors do not answer for you
  • A simple, sustainable approach to asking for and responding to reviews (see also local search marketing)
  • Monthly check-ins so the listing does not drift out of date

How it works

We start by looking at the current listing and how you show up for the searches that matter. I make the corrections, document what changed, and then keep an eye on it – Google changes the profile layout and rules regularly, and listings get edited by strangers more often than people expect.

Who it is for

Any Bloomington-area business that gets customers from local search: service businesses, shops, clinics, nonprofits, and anyone competing for the map pack. It pairs well with local SEO on your website.

Related: Local SEO · Local search marketing · Website analytics & reporting

Talk it through

Tell me what is going on. No pitch, no pressure – usually a straight answer within a day.