AI search visibility for small businesses
I help small businesses and nonprofits make their services easier to find and understand in Google Search and AI answers. Based in Bloomington, Indiana, I review your website, identify practical improvements, and can implement the agreed changes with you.
These conversational systems do more than present a page of blue links. They generate synthesized answers and may reference specific sources. The question is no longer only, “Can Google find my website?” It is also, “When someone asks an AI assistant for a recommendation, can it accurately understand and describe my business?”
At David Martin Design, I help small businesses and local organizations build the kind of online presence that AI systems can understand, trust, and reference. This work builds directly on the clarity, accessibility, structure, and credibility that good web design already requires.
Is Your Website Ready for AI Visibility?
Before investing in a larger AI visibility strategy, it helps to make sure your website clearly explains who you are, what you offer, where you work, and why people should trust you. A free Website Review can help identify those foundational gaps.
What Is Generative Engine Optimization?
Generative Engine Optimization, commonly called GEO, is the practice of improving the clarity, structure, and credibility of your online presence so AI systems can accurately interpret your business and surface it when relevant questions are asked. It is distinct from traditional SEO, but the two work closely together.
For example, someone might ask, “Who provides ethical web design in Bloomington, Indiana?” GEO work helps ensure that your services, location, expertise, and reputation are communicated clearly enough to be considered when an AI system generates its response.
What My AI Visibility & GEO Work Involves
Positioning your business to be discovered and accurately understood by AI tools is a multi-layered process. I organize the work into five core pathways.
1. Visibility Audits
I evaluate how your organization currently appears across leading AI tools and identify gaps in your website content, business information, authority signals, and online citations.
2. Content Mapping
I improve page structure, headings, summaries, service descriptions, and supporting content so both people and AI systems can understand your expertise and offerings more easily.
3. Structured Data
I implement appropriate structured data to clearly identify your organization, services, location, contact information, authorship, and other important business details.
4. Citation Alignment
I help align your organization’s identity across trusted directories, profiles, and third-party sources. Inconsistent business information can make it harder for search and AI platforms to confidently interpret your organization. Learn more about our Local SEO services.
5. SEO Integration
GEO does not replace traditional search engine optimization. It expands on the same foundation of helpful content, clear structure, technical quality, local relevance, and trusted authority. Review our broader approach to Local SEO.
Who This Is For
Any local business, nonprofit, or regional organization that depends on being discovered online can benefit from stronger AI visibility. This work can be especially valuable for healthcare providers, home-service businesses, nonprofits, and community organizations where credibility, trust, and accurate information are essential.
If prospective customers, clients, donors, patients, or community members are asking conversational tools for recommendations in your field, your organization should be clearly represented across the sources those systems use.
What you receive
- A written audit of the agreed pages, business details, search visibility, and selected AI answers, with dates and sources.
- A prioritized list of fixes explaining the issue, recommended action, and how to check it.
- A written implementation scope identifying what I will change and what needs your input or account access.
- A measurement plan separating appearances in AI answers, website visits, and completed inquiries.
What does AI visibility work cost?
I quote this work individually. The price depends on the number of pages and locations, technical issues, content revisions, and whether you need recommendations only or implementation and ongoing reporting. You receive a written scope, estimate, and schedule before work starts.
The free website review is a starting point for identifying website concerns. A paid AI visibility audit is a separately scoped review with documented findings and recommendations. Ongoing reporting and implementation are included only when listed in your estimate.
Sample audit: what the numbers actually tell us
This example uses David Martin Design’s own Google Search Console export, downloaded October 6, 2026. It is a baseline for choosing work, not evidence of an AI visibility improvement or a client result.
- Scope: Google Web search, June 4, 2025–October 3, 2026, filtered to queries containing seven or more words.
- Observation: 4,034 impressions and zero clicks in that filtered export. These are not the totals for the whole website.
- Opportunity: “who offers full service ai visibility for small businesses?” had 39 impressions and average position 3.05. The service page can better explain deliverables and show a sample of the work.
- Limit: the export does not identify which impressions came from AI answers, contain ChatGPT referrals, or connect each query to a specific page.
- Next check: compare equal periods after the page changes, reviewing relevant query groups, landing-page visits, and completed inquiries separately.
Download the sample audit (plain text)
Related client work
For an example of website improvements I have delivered, read the Shawn Haymaker Counseling case study. The published project documents content organization, metadata, internal links, analytics setup, and a HubSpot Website Grader score of 100. That score is a technical assessment, not a measurement of Google rankings, AI recommendations, traffic, or client inquiries.
Frequently Asked Questions
Can you guarantee that ChatGPT or Google will mention my business?
No. I can improve the information, evidence, and technical access available to those systems. I cannot control which businesses they recommend, guarantee citations, or promise a specific number of clicks.
Should I focus on SEO or AI visibility first?
Start with useful service pages, accurate business information, indexable content, and evidence of your work. These foundations support both. The audit helps decide which gaps deserve attention before optional experiments.
What do clients receive from an AI visibility audit?
A written review with dated observations, sources, prioritized recommendations, and a measurement plan. Implementation and ongoing reporting are separately defined in the agreed scope.
Is this a one-time service or ongoing?
Both are available. Start with a focused audit or discuss ongoing work alongside website maintenance, content, and local SEO. Pricing and timing are quoted for your scope.
Do I need llms.txt or special AI schema?
Google says it does not use llms.txt for Search visibility and does not require special AI schema. For ChatGPT Search, crawler access is a separate consideration. Read the llms.txt guide.
Ready to Improve Your AI Visibility?
Whether you are interested in a one-time audit or want to integrate GEO into your ongoing website and search strategy, I can help you identify a practical path forward.
