Tag: Local SEO
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Google Analytics, Google Search Console, & Google Business: Three Different Jobs, One Full Picture
Google Analytics, Search Console, and Business Profile all report on your website, but they answer different questions. Here's what each one actually tells you, and how to check them without drowning in dashboards.
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Search Is Changing: How Small Businesses Can Stay Visible in an AI-Driven World
You've invested in a website. Maybe you've done some SEO work over the years. You keep your Google Business Profile updated and ask happy customers for reviews. Things have been working reasonably well. But lately, you keep hearing that AI is changing how people find businesses online. And you're not entirely sure what to make…
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Your Google Business Profile: A Practical Guide for Local Businesses
If someone searches for your type of business in Bloomington right now, the first thing they'll likely see isn't your website. It's your Google Business Profile: the panel that appears in Google Maps and in the results sidebar with your name, hours, photos, reviews, and a button to call or get directions. That listing is…
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How Much Does a WordPress Website Actually Cost?
If you've ever searched for website pricing online, you already know the frustration. Most answers are some version of "it depends" -- followed by a range so wide it tells you almost nothing. The truth is, cost does vary. But the reasons why are pretty straightforward, and once you understand them, you can walk into…
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What Is an llms.txt File - and Does Your Small Business Website Need One?
AI search tools like ChatGPT, Perplexity, and Google's AI Overviews are changing how people find local businesses. A new file called llms.txt gives you a simple, low-effort way to help those tools understand your website -- and describe your business accurately. This post explains what it is, why it matters, and gives you a free…
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Economy Fireplace: Website Redesign, Google Business Updates & Workspace Setup
Project Overview Economy Fireplace serves homeowners across the Bloomington area with fireplaces, stoves, and accessories. Ahead of the busy season, they needed a modern website, a clearer path to request quotes, and better alignment across Google tools. We delivered a clean WordPress build, a simple content workflow, and brand updates that make day-to-day operations simpler.…
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From Classroom to Client: How Shawn Haymaker Counseling Earned a Perfect 100 Website Score
Back in June 2024, I had the honor of presenting a digital marketing workshop for the Ivy Tech Entrepreneurship Program led by Steve Thrash. I spoke with a cohort of small business owners, creatives, and students working through the final course in their Entrepreneurship Certificate. That Zoom call planted a seed. One of the students,…
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From Roots to Results: The Story of Indiana Greenscape Solutions
The Seed of an Idea The story of Indiana Greenscape Solutions begins with Kelly and Beth Fort - partners in both family and business - who, along with their four daughters, Rayne, Autumn, Bree, and Eden, had a vision. As lifelong plant science enthusiasts with deep agricultural roots, they wanted to bring high-quality, personalized lawn…
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Welcoming Raymond Labban to the David Martin Design Team
We are thrilled to officially welcome Raymond Labban to the David Martin Design team as a part-time Digital Marketing & SEO Specialist! Raymond brings a fresh perspective and a strong passion for helping businesses thrive online. His skills and dedication are already making an impact, and we’re excited to highlight how he’ll support our growing…
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My Custom GPTs: Elevating Workflows & Creativity
Welcome to a showcase of my custom-built GPTs! Each of these tools is designed to solve specific challenges, enhance productivity, and support creativity in web development, digital marketing, and beyond. Click on each link to explore further and see how these unique GPTs can help you or your business. Custom GPT Tools by David Martin…