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Economy Fireplace: Website Redesign, Google Business Updates & Workspace Setup

Economy Fireplace logo with red roofline and chimney icon, black smoke, and “Economy Fireplace” wordmark.

Project Overview

Economy Fireplace serves homeowners across the Bloomington area with fireplaces, stoves, and accessories. Ahead of the busy season, they needed a modern website, a clearer path to request quotes, and better alignment across Google tools. We delivered a clean WordPress build, a simple content workflow, and brand updates that make day-to-day operations simpler.

Economy Fireplace homepage hero with a clear “Request a Quote” button on desktop
Mobile-first hero with a direct path to “Request a Quote.”

Goals

  • Faster, mobile-first site with intuitive navigation
  • Frictionless Request a Quote flow routed to the right inbox
  • Consistent presence across Google Business Profile and Google Workspace
  • Simple pipeline for posting finished projects (website + GBP + Facebook)
  • Refresh core brand assets (logo, business cards, signage)

What We Delivered

Website Redesign (WordPress + Gutenberg)

  • Modern block-based theme for fast editing without a developer
  • Streamlined IA: Services and Products by Category are easy to scan
  • Custom Request a Quote form mapped to a unified inbox (labels/filters)
  • Gallery pattern for finished installs and before/after stories
  • Core SEO setup, LocalBusiness schema spot-check, performance/QA, and launch

Google Workspace Ecosystem & Email

  • Google Business Profile alignment: categories, description, photo plan
  • Google Workspace configuration so the team sends/receives from a professional domain and keeps inquiries organized

Analytics & Hardening

  • Google Search Console + Bing Webmaster Tools connected
  • Microsoft Clarity installed for behavior insights
  • reCAPTCHA added to mitigate spam on forms

Branding & Collateral (Extras)

We went beyond the original proposal to unify the brand online and offline.

Logo Refresh

Refreshed Economy Fireplace logo - red roofline mark with chimney icon on white
Refined logo for better contrast on light/dark backgrounds.

Business Cards & Signage

VistaPrint proof of the Economy Fireplace business card for Tony Cramer with refreshed logo and QR code
VistaPrint proof of the new business card with QR for quick contact saves.
Economy Fireplace business cards displayed in a clear acrylic holder in the showroom
Cards in the Bloomington showroom - part of the print collateral suite.
  • Designed cards and signage; coordinated ordering

Results

Customer Experience

  • Faster pages, cleaner navigation, and a direct route to request an estimate

Operational Clarity

  • Quote requests route to the correct inbox; Google Business Profile and Workspace present a unified front

Client Feedback

Screenshot: 5-star Google review from Economy Fireplace with public owner reply
5-star review highlighting clear communication and on-time, on-budget delivery.

Tech & Approach

  • Platform: WordPress + Gutenberg
  • Tooling: Google Analytics, Google Search Console, Bing Webmaster Tools, Microsoft Clarity
  • SEO: Structured navigation, on-page basics, LocalBusiness schema spot-check
  • Governance: Photo → post workflow; monthly cadence for finished-project updates
  • Hosting: Managed stack with updates, backups, and monitoring

Ready for a website that’s faster, clearer, and easier to manage?

If you’d like a practical WordPress redesign - plus the Google Business alignment, quote workflow, and brand polish that make it work day to day - let’s talk. We’ll scope only what you need and move quickly toward launch.

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Prefer email? david@davidmartindesign.com • 812-650-4405

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