Category: SEO & Visibility
Local SEO strategies, Google Business Profile optimization, and analytics insights. Improve your Bloomington business visibility in search engines.
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Google Analytics, Google Search Console, & Google Business: Three Different Jobs, One Full Picture
Google Analytics, Search Console, and Business Profile all report on your website, but they answer different questions. Here’s what each one actually tells you, and how to check them without drowning in dashboards.
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Search Is Changing: How Small Businesses Can Stay Visible in an AI-Driven World
You’ve invested in a website. Maybe you’ve done some SEO work over the years. You keep your Google Business Profile updated and ask happy customers for reviews. Things have been working reasonably well. But lately, you keep hearing that AI is changing how people find businesses online. And you’re not entirely sure what to make…
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What Is an llms.txt File – and Does Your Small Business Website Need One?
AI search tools like ChatGPT, Perplexity, and Google’s AI Overviews are changing how people find local businesses. A new file called llms.txt gives you a simple, low-effort way to help those tools understand your website — and describe your business accurately. This post explains what it is, why it matters, and gives you a free…
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From Classroom to Client: How Shawn Haymaker Counseling Earned a Perfect 100 Website Score
Back in June 2024, I had the honor of presenting a digital marketing workshop for the Ivy Tech Entrepreneurship Program led by Steve Thrash. I spoke with a cohort of small business owners, creatives, and students working through the final course in their Entrepreneurship Certificate. That Zoom call planted a seed. One of the students,…
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From Roots to Results: The Story of Indiana Greenscape Solutions
The Seed of an Idea The story of Indiana Greenscape Solutions begins with Kelly and Beth Fort – partners in both family and business – who, along with their four daughters, Rayne, Autumn, Bree, and Eden, had a vision. As lifelong plant science enthusiasts with deep agricultural roots, they wanted to bring high-quality, personalized lawn…
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Welcoming Raymond Labban to the David Martin Design Team
We are thrilled to officially welcome Raymond Labban to the David Martin Design team as a part-time Digital Marketing & SEO Specialist! Raymond brings a fresh perspective and a strong passion for helping businesses thrive online. His skills and dedication are already making an impact, and we’re excited to highlight how he’ll support our growing…
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My Custom GPTs: Elevating Workflows & Creativity
Welcome to a showcase of my custom-built GPTs! Each of these tools is designed to solve specific challenges, enhance productivity, and support creativity in web development, digital marketing, and beyond. Click on each link to explore further and see how these unique GPTs can help you or your business. Custom GPT Tools by David Martin…
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WordPress SEO for the Busy Entrepreneur: Image Optimization
Are you trying to DIY your online presence but are struggling to understand all the search engine optimization (SEO) terms? Are you worried about causing more damage or harm than good, or overwhelmed with deciphering what practices are essential and what could be saved for a rainy day? Hello and welcome to the first chapter…
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Building 67 Storage: A Branding Case Study
Transforming Ideas into Virtual Reality: The Genesis of 67storage.com The creation of 67 Storage was a branding project that challenged our creativity and technical expertise but also strengthened our belief in the power of one-on-one collaboration. Our partnership with Roman, the business owner behind 67 Storage, started with a mission to craft a digital web…
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The 3 R’s – Every Business Wants to Be Remembered, Respected, & Referred
Being remembered, respected, and referred will have a significant impact on the success of your business. It is important for business owners to create an impression that lasts and is remembered by their customers and clients.
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5 Informative (And Free!) Web Design Tools That Can Teach You More About Your Site
Above all, websites are vehicles designed to help you achieve larger goals. For example, a restaurant’s site might be created to increase awareness and encourage patrons to visit (or order takeout). An entrepreneur might rely on a website to inform potential clients about his or her services. While a website is an ideal tool for…
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What’s Microsoft Clarity and How Can It Help Improve Your Website?
Picture this: You build an amazing site for your business and set it live. A few weeks pass by, and you eagerly check to see how many people visited your site. Despite receiving some decent traffic, you want to take immediate steps to improve these numbers but…you have no idea how to do it. Many…