Tag: WordPress
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Digital Ownership for Small Businesses: What Do You Control?
I keep thinking about what happens when a business spends years building an audience on a platform it does not control. That got me thinking more broadly about digital ownership for small businesses. Who actually owns the relationship? A business might have thousands of social media followers, hundreds of Google reviews, years of customer conversations,…
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Is Your Website Actually Usable by Everyone? A Practical Accessibility Check for Bloomington Businesses
There is a version of your website you have never seen. When we talk about web accessibility, we are talking about the site a person hears instead of reads, or moves through with a keyboard instead of a mouse. It is the version someone gives up on because light gray text on a white background…
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How Much Does a WordPress Website Actually Cost?
If you've ever searched for website pricing online, you already know the frustration. Most answers are some version of "it depends" -- followed by a range so wide it tells you almost nothing. The truth is, cost does vary. But the reasons why are pretty straightforward, and once you understand them, you can walk into…
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What Is an llms.txt File - and Does Your Small Business Website Need One?
AI search tools like ChatGPT, Perplexity, and Google's AI Overviews are changing how people find local businesses. A new file called llms.txt gives you a simple, low-effort way to help those tools understand your website -- and describe your business accurately. This post explains what it is, why it matters, and gives you a free…
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Navigating Uncharted Waters: Mitzi's Quest for a Unified Digital Presence
This project revolved around enhancing the online presence of Mitzi Alexander, a Travel Agent, & Magical Vacation Planner. Initially facing challenges in growing web interactions and bookings, Mitzi sought to create a more engaging online platform. Her target audience included families, couples, newlyweds, friends, and groups interested in honeymoons, cruises, theme parks, and all-inclusive resorts.…
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WordPress SEO for the Busy Entrepreneur: Image Optimization
Are you trying to DIY your online presence but are struggling to understand all the search engine optimization (SEO) terms? Are you worried about causing more damage or harm than good, or overwhelmed with deciphering what practices are essential and what could be saved for a rainy day? Hello and welcome to the first chapter…
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Building 67 Storage: A Branding Case Study
Transforming Ideas into Virtual Reality: The Genesis of 67storage.com The creation of 67 Storage was a branding project that challenged our creativity and technical expertise but also strengthened our belief in the power of one-on-one collaboration. Our partnership with Roman, the business owner behind 67 Storage, started with a mission to craft a digital web…
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Web Development Resources for Setting Up Your First Website
The ability to create and maintain your own website is a skill that can bring tremendous value. While there are numerous resources available for creating and maintaining your own website, it's always best to work with a local web designer whenever possible. Local designers are not only easily accessible, but they also understand the local…
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5 Informative (And Free!) Web Design Tools That Can Teach You More About Your Site
Above all, websites are vehicles designed to help you achieve larger goals. For example, a restaurant’s site might be created to increase awareness and encourage patrons to visit (or order takeout). An entrepreneur might rely on a website to inform potential clients about his or her services. While a website is an ideal tool for…
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The Top Plugins To Enhance Your WordPress Website
These are the top FREE plugins for WordPress according to WordPress.com. This data is from September 2019. Akismet Anti-Spam - Used by millions of websites, Akismet filters out hundreds of millions of spam comments from the Web every day. Add Akismet to your site so you don't have to worry about spam again. All in…