Home Services Web Design & Local SEO

A website that answers the questions before the call

When someone needs a roof repaired, a crawl space inspected, or a heating system serviced, your website should make the essentials easy to find: what you do, where you work, and how to reach you. I organize those details around the way your customers actually choose a contractor.

Based in Bloomington, I work with businesses across Monroe County and Southern Indiana. The goal is a website that reflects your crew, your standards, and the communities you serve.

Crawlspace Doctor: a local presence the owner could build on

Erik Robbins needed a website of his own alongside the national franchise’s online presence. The project brought together WordPress service pages, local search work, and an estimate request form. Later improvements included county-specific service area information and answers grounded in the work Erik actually does.

The full Crawlspace Doctor case study explains the work and its limits, including the difference between inquiries and booked jobs. That is the kind of practical detail I bring to a home service website.

More experience across the trades

• Bounds Flooring Inc. - flooring
• Mobley Roofing - roofing
• Indiana Greenscape - landscaping
• G&G Lawn Care LLC - lawn care
• Economy Fireplace - fireplace sales and installation
• Reardon Painting - painting
• Rose & Walker - drywall and insulation

Built around the work you want more of

Service pages and useful local SEO

Give each core service a clear home, with helpful explanations, real project photos, and a next step. Service area content should reflect where you actually work. I can also help align your website and Google Business Profile so customers find consistent business information.

A visual identity homeowners recognize

Readable type, a consistent color palette, and photographs of your team and completed jobs make the site feel like your business. Brand identity and photography can be scoped alongside the website when needed.

Simple estimate requests on every screen

Prominent phone links, short forms, and clear service information help mobile visitors take the next step. We agree on what an inquiry needs to include and where it should go before building the form.

Gutenberg editing and ongoing care

I build with WordPress blocks so service descriptions, photos, and seasonal information are manageable after launch. Managed hosting and WordPress support are available for updates, backups, and continued improvements.

Questions before we start

Can you improve my existing contractor website?

Yes. We can start by reviewing its content, mobile layout, search visibility, and inquiry process. That helps us decide whether focused improvements or a rebuild makes more sense.

Do I need a page for every town I serve?

Only when there is useful, accurate information to add. A strong service area page is often a better starting point than many pages that repeat the same copy with a different town name.

Can you work within franchise branding?

Yes. The Crawlspace Doctor project is an example of building a local website while retaining franchise branding. We review your brand requirements and any approval process before planning the site.

Will you guarantee rankings or a certain number of leads?

No. Search visibility and inquiries depend on competition, demand, your offer, and other factors. We can measure relevant activity and use it to guide improvements without promising a ranking or revenue figure.