Case Study | David Martin Design | Client Work
How Bloomington Window Tint went from a placeholder page and a quiet phone to a professionally managed digital presence built on trust and consistency.
At a Glance
Client: Andrew Felt, Bloomington Window Tint LLC
Industry: Automotive and commercial window tinting, paint protection film, solar shades
Location: Bloomington, Indiana
Relationship: 2017 to present (8+ years)
Services: Website design and development, Google Business Profile management, Google review responses, Google Ads guidance, Google Analytics, WordPress maintenance, LLumar product integration, content updates, blog writing, website redesign planning
Where It Started
In the summer of 2017, Andrew Felt reached out with a problem that a lot of small business owners know well. He had launched Bloomington Window Tint, was doing good work, and had built a reputation through word of mouth. But his phone had gone quiet.
The issue was straightforward: his website was a placeholder. Not a real site. Google wouldn’t treat it as a legitimate web presence, so search visibility had dropped off. Andrew was considering running Google Ads directly to his Facebook page just to get the phone ringing again.
Instead of doing that, he called Dave Martin.
Within a few weeks, Andrew had a real WordPress website. It included a landing page with a custom background image and logo, a pricing table, a testimonials page, a photo gallery, and a working contact form. The site went through a round of detailed back-and-forth — tweaking copy, fixing a broken link, adjusting the layout — with Andrew involved in every decision.
“I have to do something soon, my phone is dead quiet.”
Andrew Felt, July 2017
That urgency turned into the beginning of a long-term working relationship.
Growing the Site as the Business Grew
One thing that stands out across eight years of working with Andrew is how closely the website has tracked the growth of his business. When Andrew added a service, the site reflected it. When a product partnership came together, the site communicated it.
In the fall of 2017, Andrew became an authorized dealer for Halcyon Shades, a solar shade product line. The site was updated promptly, with new pages written to match copy Andrew was already running on Facebook. A few weeks later, he added paint protection film — another service page, with photos and a clear explanation of what the product does.
In late 2019, his relationship with LLumar deepened. He connected with a regional rep at Eastman Performance Films, and the website was updated to include LLumar’s interactive tint viewer tool — a resource that lets potential customers visualize the difference tint levels make on a vehicle or building. Working through logo files, background images, and Eastman-provided templates, Dave and Andrew brought a more polished product presence to the site.
By 2025, Andrew was an authorized LLumar SelectPro Vista Dealer — a meaningful industry credential. A blog post was written to mark that milestone, with Andrew reviewing and editing the copy directly. His direction on the headline was characteristically practical: state the fact plainly, skip the celebration. The post went live with the headline “Bloomington Window Tint is a LLumar SelectPro Vista Dealer.”
The Work That Keeps Things Running
Most of the ongoing work in a long-term web relationship isn’t visible to customers. It’s the maintenance that prevents problems, the monitoring that catches issues early, and the management that keeps a business’s online presence consistent.
For Andrew, that has included:
- Monthly WordPress maintenance — plugin, theme, and security updates handled through Wordfence, keeping the site current and protected
- Google Business Profile management — product listings, category updates, and keeping the profile accurate as services evolved
- Google review monitoring and responses — Andrew authorized Dave to respond to reviews on his behalf, keeping the conversation with customers going even during busy stretches
- Google Ads guidance — navigating account questions, policy notices, and platform changes over the years, including an account cancellation issue in 2025 that required prompt investigation
- Google Analytics setup — including a hands-on in-shop session to migrate from Universal Analytics to GA4 ahead of Google’s 2023 deadline
- Email deliverability troubleshooting — when customers started missing Andrew’s emails due to spam filter issues, the problem was diagnosed and resolved
- Third-party directory management — keeping Bloomington Window Tint’s presence consistent across platforms including Apple Business Connect
None of this is glamorous work. But it’s the kind of consistent attention that keeps a business from falling behind without realizing it.
What the Relationship Actually Looks Like
Andrew is a hands-on business owner who runs a busy shop. He’s not always available for scheduled calls — sometimes a monthly check-in gets skipped because he’s in the middle of a big job. That’s fine. The work continues regardless.
When Andrew has a question or concern, he forwards it. A confusing Google notification, a policy email from Google Ads, a Search Console alert — rather than trying to decode it himself, he sends it over and asks for a plain-language read. That’s a reasonable division of responsibility, and it’s the model that works for a lot of small business owners.
Over the years, the communication has evolved. In the early days, there was more back-and-forth on the basics of how websites work. By 2025, Andrew was collaborating on a suggested redesign outline, reviewing the scoped work, giving feedback on photography direction, and editing blog copy. He’s become a more capable client — and that’s partly the point.
“Something must be working right.”
Andrew Felt, May 2024, on why he’d been too busy to schedule a meeting
Where Things Stand
As of late 2025, work is underway on a broader website refresh for Bloomington Window Tint. The plan includes more professional photography — Andrew wants to move away from DIY car photos toward images of commercial buildings around Bloomington where he’s done work. That’s a clear-eyed decision: showing the scope of a business through real local landmarks is more credible than showing a generic car with tinted windows.
The LLumar SelectPro Vista certification has opened a new chapter in how the business presents itself online, and the content strategy is being updated to reflect it.
The relationship is still active. The phone, presumably, is no longer quiet.
What This Kind of Work Is
This case study isn’t about a big launch or a dramatic transformation. Bloomington Window Tint didn’t go viral. There’s no 10x traffic graph here.
What’s here is something quieter and, in the long run, more useful: a small business with a web presence that has been consistently maintained, steadily improved, and responsive to how the business itself has changed over eight years.
Andrew Felt runs a good shop. He does quality work, he builds real relationships, and he’s been in business long enough to have earned the credibility that comes with longevity. The website’s job is to reflect that — accurately, accessibly, and without pretense.
That’s the work.
Work With David Martin Design
If you’re a small business owner in Bloomington or beyond looking for a web partner focused on long-term relationships over quick turnarounds, I’d be glad to talk.
