From Classroom to Client: How Shawn Haymaker Counseling Earned a Perfect 100 Website Score 🌟

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Case Study, Client Highlights, Education, Entrepreneurship, Search Engine Optimization, Web Design

Back in June 2024, I had the honor of presenting a digital marketing workshop for the Ivy Tech Entrepreneurship Program led by Steve Thrash. I spoke with a cohort of small business owners, creatives, and students working through the final course in their Entrepreneurship Certificate.

That Zoom call planted a seed.

One of the students, Shawn Haymaker, reached out afterward with an idea: to rework his private practice website and elevate the way he serves the Indianapolis community through art therapy and mental health counseling.

🔗 A Collaboration with Purpose

Over the next several months, Shawn and I worked together to transform his online presence. We:

Reorganized blog content into SEO-rich categories like Art Therapy, Stress Management, and Mental Health Counseling
Created and optimized content descriptions, structured metadata, and internal linking
Connected Google Analytics and Search Console for better tracking
Added thoughtful accessibility features and image alt tags
Tuned up performance for fast load times and mobile responsiveness

Our goal wasn’t just a better website. It was a more authentic and useful resource for Shawn’s clients and community.

🎉 A Perfect 100 Website Score

Last week, Michelle Maddox, a marketing consultant working with Shawn, ran the site through her regular web audit tools. What she found surprised even her:

“This is a first for me! I run all new customers’ websites through a few website grading systems to get a pulse on where we are at. I have never seen a perfect 100 when I do this.

Congrats to Dave, you’re doing a great job!”

Thanks, Michelle — that email made my day!

You can see the live score for yourself at: https://website.grader.com/tests/www.shaymakercounseling.com

🎓 From Entrepreneur Class to Client Success

Shawn’s story is one of the most rewarding kinds of collaboration I get to be part of. He didn’t just hire me to build a site. He brought intention, creativity, and a clear vision for how his digital presence could align with his mission as a therapist.

And it all started with a single workshop.

This is why I love teaching. And it’s why I stay rooted in projects that serve real people with real stories.