Clear priorities, practical guidance, and a marketing plan that fits your organization’s real capacity, budget, and goals.
Most small businesses and nonprofits do not need a complete marketing overhaul. They need an honest assessment of what is working, clarity about what is not, and a realistic plan for what to focus on next.
That is what marketing strategy consulting with David Martin Design looks like in practice. It is not a thick report filled with tactics you do not have the time or staff to execute. It is a collaborative working relationship with someone who understands websites, search visibility, local markets, content, analytics, and the everyday realities of running a small organization.
Based in Bloomington, Indiana, we help business owners and organization leaders make thoughtful decisions without the overhead or pressure of a traditional agency engagement. Our commitment to ethics and transparency guides every recommendation.
Not Ready for a Full Strategy Engagement?
Begin with a free 30-minute Website Review. We will look at your current site, discuss what you are trying to accomplish, and identify the clearest next step before you commit to a larger project.
What a Strategy Engagement Looks Like
Every engagement begins with a review of where you are now. We look at your website, search visibility, analytics, current marketing activities, audience, internal resources, and business goals.
From there, we identify the highest-leverage opportunities. The goal is not to create a list of every possible improvement. It is to develop a prioritized set of actions that fits your organization’s capacity and budget.
1. Understand the Current Picture
We review your website, search performance, analytics, content, customer journey, and current marketing activities.
2. Identify the Priorities
We separate urgent issues from optional improvements and focus on the opportunities most likely to create meaningful progress.
3. Build a Practical Plan
You receive clear recommendations, sensible sequencing, and guidance about what to handle internally and what may require outside support.
What We May Review
Your strategy will be shaped around your actual needs. Depending on the situation, our work may include:
- Clarifying your positioning, messaging, and priority audiences
- Reviewing whether your website supports your current goals
- Improving local search and Google Business Profile visibility
- Identifying content gaps and useful publishing opportunities
- Connecting photography and storytelling to your broader strategy
- Evaluating AI visibility and Generative Engine Optimization
- Improving conversion paths, forms, calls to action, and follow-up
- Setting up useful analytics and meaningful performance reporting
Services That Support Your Strategy
Marketing strategy consulting draws on the full range of services we provide. Rather than treating each service as a separate transaction, we help you understand how the pieces fit together and which ones matter most right now.
Who This Is For
Strategy consulting is especially useful for business owners and organization leaders who:
- Feel that their digital presence is scattered or underperforming
- Do not have a clear picture of what is producing results
- Are preparing to invest in a new website or marketing initiative
- Need help prioritizing limited time, staff, or marketing dollars
- Want a long-term partner who can connect strategy with implementation
This is also a strong fit for nonprofits and community organizations that need to make every marketing dollar count, as well as established local businesses that have outgrown a collection of disconnected tactics.
Frequently Asked Questions
Is this a one-time consultation or an ongoing relationship?
Either option can work. Some clients come with a specific question or decision to make, and a focused 60- to 90-minute consultation is enough. Others work with us over time as their website, audience, and marketing priorities evolve. We will recommend what makes sense after learning about your situation.
Do you work with businesses outside Bloomington?
Yes. While many of our clients are located in Bloomington, Monroe County, and surrounding southern Indiana communities, strategy consultations and ongoing work can be handled remotely. Organizations throughout Indiana and beyond are welcome when the fit is right.
How is strategy consulting priced?
One-time strategy consultations are generally billed hourly. Ongoing strategy and implementation support may be structured as a monthly engagement. You will receive clear expectations about scope and pricing before any paid work begins.
What is the difference between the free Website Review and paid strategy consulting?
The free Website Review is a brief introductory conversation focused primarily on your current website and the most sensible next step. Paid strategy consulting provides deeper research, broader marketing analysis, written recommendations when appropriate, and more detailed planning or ongoing guidance.
Let’s Bring Your Marketing Into Focus
Bring your questions, current website, analytics, ideas, and concerns. We will help you understand what deserves attention now and what can wait.
You will receive clear expectations about scope, timing, and cost before any paid work begins.