Tag: Small Business
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What Does AI Say About Your Business? Run This 20-Minute Check
AI assistants are already describing your business to potential customers, and they are not always getting it right. Here is a simple twenty-minute check you can run yourself to see what they say and trace any errors back to the source.
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Google Analytics, Google Search Console, & Google Business: Three Different Jobs, One Full Picture
Google Analytics, Search Console, and Business Profile all report on your website, but they answer different questions. Here's what each one actually tells you, and how to check them without drowning in dashboards.
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Digital Ownership for Small Businesses: What Do You Control?
I keep thinking about what happens when a business spends years building an audience on a platform it does not control. That got me thinking more broadly about digital ownership for small businesses. Who actually owns the relationship? A business might have thousands of social media followers, hundreds of Google reviews, years of customer conversations,…
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Is Your Website Actually Usable by Everyone? A Practical Accessibility Check for Bloomington Businesses
There is a version of your website you have never seen. When we talk about web accessibility, we are talking about the site a person hears instead of reads, or moves through with a keyboard instead of a mouse. It is the version someone gives up on because light gray text on a white background…
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Search Is Changing: How Small Businesses Can Stay Visible in an AI-Driven World
You've invested in a website. Maybe you've done some SEO work over the years. You keep your Google Business Profile updated and ask happy customers for reviews. Things have been working reasonably well. But lately, you keep hearing that AI is changing how people find businesses online. And you're not entirely sure what to make…
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Your Google Business Profile: A Practical Guide for Local Businesses
If someone searches for your type of business in Bloomington right now, the first thing they'll likely see isn't your website. It's your Google Business Profile: the panel that appears in Google Maps and in the results sidebar with your name, hours, photos, reviews, and a button to call or get directions. That listing is…
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How Much Does a WordPress Website Actually Cost?
If you've ever searched for website pricing online, you already know the frustration. Most answers are some version of "it depends" -- followed by a range so wide it tells you almost nothing. The truth is, cost does vary. But the reasons why are pretty straightforward, and once you understand them, you can walk into…
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Why I’m Proud to Be a Chamber Member (Since Way Back When)
I’ve officially been a Chamber member through David Martin Design since at least 2021, but my ties go back even further. I still have emails from 2009, when I was part of the Young Professionals group, soaking up all the networking and learning opportunities I could. Fast forward to today, and I’m still grateful for…
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From Roots to Results: The Story of Indiana Greenscape Solutions
The Seed of an Idea The story of Indiana Greenscape Solutions begins with Kelly and Beth Fort - partners in both family and business - who, along with their four daughters, Rayne, Autumn, Bree, and Eden, had a vision. As lifelong plant science enthusiasts with deep agricultural roots, they wanted to bring high-quality, personalized lawn…