Search Engine Optimization

David Martin Design Builds SEO Optimized Websites

The Building Blocks of SEO

Search Engine Optimization is critical to how visible your content is in the major search engines. According to Wikipedia, “Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.”

Content is king! It is important to develop helpful content & describe it using specific keywords that you are trying to rank highly for in many places on your website. A great place to start when thinking about search engine optimization is to read Google’s Search Engine Optimization Starter Guide. (PDF)

With careful research and analysis, we will choose keywords and develop content that reflects your business and targets the right users. Relevant content and images that relate to the keyword searches are another effective way to optimize your website. Using proper meta tags and search engine techniques that place your website higher in the search engine rankings will give you better-targeted visitors.

After developing your website with structured, keyword-rich content, it is vital to take more steps to increase your search engine rankings.

  • Including an XML Sitemap
  • submitting your website to various search engines website directories, social networks like Facebook and Twitter
  • creating a blog
  • creating a press release, writing articles, trading links, and participating in forums will all help to improve your website in the organic search results.

Are you interested in optimizing your website for search engines? Please reach out to David to learn more about how you can benefit from these services.