How Alexander’s RV & Trailer Parts & Service went from a thin web presence to a steadily managed online home that grows a little every time the business does.
Where It Started
Alexander’s is a family-owned RV, trailer, and truck shop that has been part of the Bloomington area for decades. The reputation was already there. The web presence was not.
We started in December 2020. The first conversation was a short phone call on December 9 about transferring the existing domain and building something real around it. Over the next few weeks, I built the site from the ground up.
That early work covered more than a website. It set up the whole digital foundation the shop needed to be found:
- Transferred and secured the alexandersllc.com domain
- Set up managed web hosting and an SSL certificate
- Built a professional email account at the business domain (info@alexandersllc.com) and migrated the old Yahoo mail over to it
- Built the WordPress site on a child theme, with pages, optimized fonts and colors to match the brand, and a working contact form
- Claimed and optimized the Google Business Profile
- Connected Google Search Console, Google Analytics, and Microsoft Clarity so we could see how people were finding the shop
- Set up the Facebook page and a Mailchimp account for customer updates
In March 2021, I spent an afternoon at the shop taking photos and video and talking through email and Google Business Profile with the staff. That in-person time matters. It is part of how a web presence ends up reflecting the actual business rather than a generic template.
What the Ongoing Work Looks Like
Most of the work in a long-term web relationship is not a big launch. It is the steady, often invisible attention that keeps a business from quietly falling behind.
For Alexander’s, that has meant:
- Google Business Profile and reviews. For years now, I have monitored the profile and helped manage reviews as they come in. Scott and I have a rhythm: he runs the shop, I keep the profile accurate and current, and we handle reviews together. He is quick to respond when a customer is unhappy, and good at it.
- Search visibility. I manage Google Search Console for the site, keep an eye on how people are finding the shop, and pass along what is worth knowing in plain language rather than raw reports.
- Content that comes from the shop floor. When there is something worth explaining, we make it useful. I sat down with Scott to turn his knowledge of rubber roof replacement into a clear explainer for customers, and we run seasonal posts, like winterizing reminders, at the right time of year.
- Maintenance and security. WordPress updates, security monitoring through Wordfence, backups, and managed hosting, handled in the background so the site stays current and protected.
None of this is flashy. It is the kind of consistent follow-through that keeps a small business looking sharp online without the owner having to think about it.
A Recent Project: Special Projects and the Barber Mobile
In spring 2026, Scott sent over photos of a standout job. His crew at Alexander’s had taken a bare Ram ProMaster cargo van and converted it into a fully equipped mobile barbershop for a local business, The Fade Brothers. Tufted leather barber chair, shampoo station, backlit mirror, the works, finished with a full custom exterior wrap.
It was good work that deserved to be seen. I built a Special Projects section on the site and wrote titles, captions, and alt text for each photo, with accessibility and search visibility both in mind, so the project is easy to find and usable for everyone, including people using screen readers.
You can see it at alexandersllc.com/special-projects/.
That looks sharp! Great work. I appreciate it.
Scott Alexander, Alexander’s RV & Trailer Parts & Service
What the Relationship Actually Looks Like
Scott runs a busy shop and knows his trade inside and out. He does not want to wrestle with DNS settings or decode a Search Console alert, and he is candid about that. That is a reasonable division of labor, and it is the model that works well for a lot of small business owners.
When something needs handling, he forwards it. I take care of it. When something is worth doing, we talk it through first. Five years in, that simple, reliable arrangement is the whole point.
Where Things Stand
As of mid-2026, the site is current, the Google Business Profile is active, and reviews continue to come in. The work continues the way it always has: Scott flags what he needs, I handle it, and the shop’s online presence stays accurate, findable, and maintained.
What This Kind of Work Is
This case study is not about a dramatic relaunch or a viral moment. There is no 10x traffic chart here.
What is here is something quieter and, over time, more useful: a working RV shop with a web presence that has been consistently maintained, steadily improved, and kept in step with the business for five years. Alexander’s earned its reputation the hard way, over decades of doing good work. The website’s job is to reflect that, accurately and without pretense.
That is the work.