Portfolio Case Study
67 Storage Website Design & Digital Support
A practical WordPress website and brand identity for a growing self-storage business serving Worthington and Dugger, Indiana.
Client
67 Storage
Industry
Self Storage
Location
Worthington & Dugger, Indiana
Services
Branding · WordPress · Hosting · Local SEO
From a business idea to a recognizable local brand
67 Storage started with a simple but important strategic question: how can a new storage business create a name, visual identity, and website that people can remember easily?
Instead of building around a more generic business name, we helped shape the brand around its location near Highway 67. The result was a name, logo, color palette, domain, and WordPress website that all work together: clear, local, practical, and easy to remember.
A brand identity inspired by the open road
The name “67 Storage” became the foundation for the entire visual system. The logo draws from the familiarity of highway signage, giving the business a mark that feels clear, direct, and easy to spot.
Color, typography, and layout choices were all made to reinforce that same idea: guidance, reliability, and straightforward customer service.
- Highway-inspired name and logo concept
- Road-sign color palette for familiarity and trust
- Readable typography selected for both brand feel and web use
- Business card design with a QR code pointing customers to the website
The Challenge
67 Storage needed more than a logo or a simple website. The business needed a name, brand identity, and digital presence that could help customers quickly understand what the business offered and where to find it.
The Approach
We connected the business identity to its physical location near Highway 67, creating a brand that works as a name, visual cue, and memory hook for local customers.
The Result
The finished brand and website give 67 Storage a clear local identity, a short and memorable domain, and a practical WordPress site that supports customer inquiries, payments, and ongoing updates.
What we built
Brand Strategy
Naming, positioning, logo direction, color palette, typography, and a visual system rooted in the Highway 67 location.
WordPress Website
A clear, mobile-friendly WordPress website with unit information, location details, customer forms, FAQs, and payment access.
Ongoing Support
Managed hosting, WordPress updates, DNS support, local listing help, unit availability changes, and practical troubleshooting.
Designed to support real customer decisions
A storage website has to answer practical questions quickly. Customers want to know where the facility is, what unit sizes are available, how secure the property is, and how to take the next step.
The 67 Storage website was built around those needs, giving visitors a simple path from discovery to inquiry or payment.
- Clear location details for Worthington and Dugger
- Unit information and facility highlights
- Customer-friendly contact forms
- Online payment access
- FAQ content to answer common questions
- Flexible WordPress structure for ongoing updates
Project impact
67 Storage now has a cohesive identity that connects the name, logo, domain, website, printed materials, and local search presence. The website gives customers a clear way to learn about storage options, contact the business, and make payments, while giving the owner reliable support as the business continues to grow.