Most website copy either says nothing or sounds like every other website. I write in your business’s actual voice – the way you talk to customers – while still giving search engines something to work with.
What is included
- Page-by-page website copy: home, services, about, and the pages that do the real work
- A light keyword pass so pages target the terms people actually search, coordinated with local SEO
- Headlines and calls to action that are specific instead of generic
- Rewrites of existing pages that are too long, too vague, or out of date
- Blog posts and plain-English guides on topics your customers ask about
- Editing and proofreading if you would rather draft it yourself
How it works
I learn how you describe the work by talking with you and reading what you already have. First drafts come back for your notes; nothing publishes without your sign-off.
Who it is for
Businesses launching or rebuilding a site, anyone whose current copy was written years ago or by committee, and owners who know what they want to say but not how to write it down.
Related: Custom WordPress web design · Local SEO · Marketing strategy
Talk it through
Tell me what is going on. No pitch, no pressure – usually a straight answer within a day.