A logo is not the whole brand, but it is the piece people see most. I design a clear, memorable mark and the small set of pieces around it that keep everything consistent.
What is included
- A primary logo, plus the variations you actually need: reversed, one-colour, stacked, and a compact mark
- A short colour palette with the hex, RGB, and CMYK values
- Type choices for headings and body, with free or licensed fonts you can keep using
- Favicon and social profile versions
- Files in the formats print shops, sign makers, and the web all expect (SVG, PDF, PNG)
- A one-page guide covering clear space, minimum size, and what not to do
How it works
We talk about what the business is and who it is for, I sketch directions, and we narrow to one. You get the full file set and a short guide, so the next vendor who needs the logo does not have to guess.
Who it is for
New businesses that need a first identity, and established ones whose logo no longer fits or only exists as a low-resolution image. Often done alongside a website build.
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Talk it through
Tell me what is going on. No pitch, no pressure – usually a straight answer within a day.