Bobby Williams started BGW Construction in 1999. Today the company does whole-house remodels, kitchens, baths, additions and outdoor living across Hendricks and Boone counties, and the work is very good. I've worked with Bobby on the website since October 2020. By this year, it wasn't showing that work as clearly as it should, so in September 2026 I rebuilt it, one page at a time.
Where the site was falling short
Most homeowners in Avon, Brownsburg, Plainfield, Danville and Zionsville look at a contractor's website before they pick up the phone. BGW's site already had good bones: real project photos, honest cost-guide articles, and a founder people know.
But it had grown one page at a time. Pages used different layouts. Hundreds of one-off font and color settings had piled up, so headings looked different from page to page. The inquiry form had been pasted onto two dozen pages separately, which meant one small change took two dozen edits.
What I changed
- A clear order for the services. Whole-house remodeling, kitchens and outdoor living come first, with additions, basements and baths after. Every service page now follows the same simple path: what BGW does, photos and before-and-after comparisons, reviews, common questions, then a way to get in touch.
- One consistent look. I removed 283 leftover font and color overrides, so text and headings match across the site. The charcoal, gold and warm off-white colors stayed.
- One inquiry form. All 24 forms now come from a single shared form that sends straight into JobTread, the software BGW uses to run its jobs. Change it once and it changes everywhere. Its project types match JobTread's list exactly, so each lead arrives already sorted.
- Clearer information for Google and AI search. The site's structured data (labels search engines read behind the scenes) now says who founded BGW, when, and which communities it serves.
- Lead tracking that works. A tracking setting was sending most website activity to the wrong place, so Google Analytics wasn't seeing form submissions. I fixed it, and a submitted form now counts as a lead.
Letting the work speak
The best argument for hiring BGW is the work itself, so the new pages give the photos room: galleries, before-and-after sliders, and BGW's own project photos. A few examples:
The person behind the work
People hiring someone to tear out their kitchen want to know who will show up. So the About page keeps BGW's family story, the team, and a tour of the office.
What's still open
It's too early for before-and-after numbers. Lead tracking only started counting correctly on October 1, 2026, and I'd rather wait for a few months of real data than guess.
A contractor's website doesn't need to be flashy. It needs to look like the work, be easy to get around, and get a homeowner's question to the right person. That's what this rebuild was for.