AI Visibility & Generative SEO (GEO)
Search is changing. More people are turning to tools like ChatGPT, Gemini, and Claude—not just Google—to find answers, discover services, and make decisions. That means showing up in AI-generated responses is becoming just as important as ranking in search results.
At David Martin Design, we help small businesses and mission-driven teams stay visible in this new landscape through a thoughtful approach called Generative Engine Optimization (GEO). It’s the next evolution of SEO—and it builds on the clarity, structure, and storytelling we already bring to your website.
What Is Generative Engine Optimization (GEO)?
GEO is about helping your content appear when someone asks an AI assistant a question related to your services. It focuses on how large language models (LLMs) like ChatGPT interpret, summarize, and cite online content. For example:
If someone asks, “Where can I find ethical web design in Indiana?”—GEO increases the chance your business is named directly in the answer.
We help ensure your content is readable, recognizable, and referenced by today’s most widely used AI platforms.
Why GEO Matters for Small Teams and Local Businesses
- AI-generated answers are starting to replace some traditional search results
- Structured, well-written content is more likely to be used and cited by AI tools
- GEO strengthens your brand’s visibility and trust in a shifting digital landscape
What’s Included in GEO Services
AI Visibility Audit
We evaluate how your business is currently represented (or missing) in generative search tools, and identify key opportunities for improvement.
LLM-Friendly Content Structuring
We adjust your content layout, headlines, summaries, and schema so it’s easier for AI tools to understand and reuse. That means clear organization, plain-language explanations, and smart metadata.
Citation & Brand Encoding Strategy
We help position your business as a trusted source of information that AI tools are more likely to recommend. This includes aligning your tone, terminology, and internal links to match how people search and how models reference content.
SEO + GEO Integration
We blend traditional search engine optimization with emerging GEO practices—so you stay visible across search engines and generative platforms alike.
How GEO Fits Into Your Digital Strategy
GEO isn’t a replacement for SEO or content marketing. It’s a natural next step. It builds on the same values: clarity, consistency, and trust. And it works beautifully with tools you already use—WordPress, Yoast, Google Business, structured content fields, and more.
We see it as part of a sustainable, human-centered approach to web strategy—one that respects both technology and the people using it.
Ready to Be Found in AI Answers?
Let’s make sure your website isn’t just indexed—it’s remembered. Whether you’re curious about a one-time audit or want to integrate GEO into your ongoing strategy, we’re here to help.