David Martin Design

Tag: Social Media Strategy

  • 5 Figma Tools to Improve Your Web & Digital Marketing Strategy

    5 Figma Tools to Improve Your Web & Digital Marketing Strategy

    In today’s ever-evolving digital marketing and web design scene, streamlining your workflow is more valuable than ever. Amid a plethora of tools, identifying those that can truly streamline your strategy instead of distract can be a formidable task. Figma’s community shares files and plugins that are helpful for crafting professional web and marketing content. In this article, we focus on five practical user-made Figma tools that can refine your creative process and make your web and marketing strategy faster and more professional.

    1. Complete Favicon Generator by Ernest Ojeh

    Today, responsive website design isn’t a nice to have – it’s a requirement, and favicons are no exception. This handy design file by Ernest Ojeh takes your finalized favicon image and lets you see what it looks like across different browsers and devices. This is perfect for ensuring the chosen brand icon can be easily recognizable across devices and to show clients what it’s going to look like in various browser tabs and search engines. Additionally, each version that’s generated is contained in a frame with a matching name so using the included embed code is a simple copy paste procedure.

    Complete Favicon Generator Figma file by Ernest Ojeh

    2. Social Media Images Size by Andreslav Kozlov

    Remembering all the different ideal image sizes across all the different platforms can become quite a headache. Failure to do so often results in subpar, low quality, and pixelated posts that look unprofessional and uninspiring to viewers. This plugin by Andreslav Kozlov allows you to import perfectly sized Figma frames tailored for a wide array of social media platforms at the click of a button. Whether it’s the square layout for Instagram, the wide banner for Twitter, or the unique dimensions for LinkedIn, this plugin has all the popular platforms. This useful plugin saves time and elevates the quality of social media posts, ensuring they look crisp and engaging on any platform.

    Social Media Images Size Figma Plugin by Andreslav Kozlov

    3. Social Media Templates by Ravn

    Having your social media images in the proper size and body content ready is great for clients, but this Figma file lets you take that to the next level. With Social Media Templates by Ravn, now you can show exactly what a client’s content will look like across Facebook, Instagram, LinkedIn, and X/Twitter. It even includes a prototype section with interactive carousel mockups for posts with multiple images!

    Social Media Templates file by Ravn

    4. Realtime Colors by Juxtopposed

    This isn’t your average color palette generator. realtimecolors.com is a color and font visualizer platform specifically for web designers. Using a website structure template, now you can generate and see colors and fonts provided via Google Fonts in real time. Another notable feature is it’s expansive export options – you can save and send these examples simply by sending a link to clients, providing an easily accessible starting point when making design decisions. You can also export by download, QR code, CSS code, the Figma plugin, and more, making documenting and implementing these colors and fonts on your website and marketing materials a breeze.

    Realtime Colors home page
    Realtime Colors type options
    Realtime colors export options screen
    Realtime Colors Figma plugin example

    5. ColorLabels by Naren Abbaraju

    If using the Realtime Colors plugin isn’t easy enough, here’s another to make things even easier. ColorLabels by Naren Abbaraju quickly lets you label color swatches on Fimga in a variety of formats, including RBG, HEX, HSL, and HSB. The best part? Color Labels can also automatically detect and apply Coolors.co‘s custom color labels. Calling a color swatch Aquamarine instead of or “the light greenish one” is much easier for you and your clients to say, understand, and remember. It’s one of those simple changes that make the process a little more approachable.

    Example of the ColorLabels plugin created by Naren Abbaraju

    Closing Thoughts

    Navigating the world of Figma tools designed to enhance your web and digital marketing strategies can feel like entering a gold mine. With the right tools, you can supercharge your creative process, increase your efficiency, and present a polished, consistent brand image that resonates with your audience.

    Every new tool feels like a game-changer. But remember, this is just the tip of the iceberg. The vibrant community of Figma is loaded with new plugins, files, and ideas that are just waiting to be discovered, used, and shared.

    So, what’s the next step? Start including one or more of these tools in your strategy today. Share your triumphs and trials with them. Trade ideas with the community, learn from each other, and keep your toolbox ever-evolving. Most importantly, remember that in the ever-changing world of web and digital marketing, your greatest tool is your adaptability.

    Let’s embrace Figma to not just reach, but to exceed our creative and strategic goals, and propel our narratives into the stratosphere.

  • Elevate Your Business Visibility with Local Business Listings on Google, Bing, & Yahoo

    Elevate Your Business Visibility with Local Business Listings on Google, Bing, & Yahoo

    In today’s fast-paced digital world, having your business information accurately listed on various online platforms is not just a necessity; it’s a game-changer. At David Martin Design, we’re excited to announce our latest offering – Local Business Listing Management. This service is tailored to help business owners like you gain better visibility and ensure your business details are always up-to-date across key platforms, including Google, Bing, and more.

    The Importance of Accurate Business Listings: Accurate business listings are critical for two main reasons. First, they ensure that your potential customers can find you easily. Second, they provide reliable information, building trust and credibility in your brand. Inaccurate or outdated information can lead to lost opportunities and a negative impression.

    For a small business in Bloomington, Indiana, beyond the major search engines like Google, Bing, and Yahoo, there are several other platforms where you can submit your business listing to increase visibility and reach potential customers:

    1. Local Directories and Review Sites:
      • TripAdvisor: Ideal if your business is related to hospitality, tourism, or dining.
      • Angie’s List: Great for service-oriented businesses.
    2. Social Media Platforms:
      • Facebook: Creating a business page on Facebook can help you reach a wide audience.
      • Instagram: This is especially useful if your business can showcase visually appealing products or services.
      • LinkedIn: Ideal for B2B businesses and professional networking.
    3. Local Bloomington, Indiana Resources:
      • Bloomington Chamber of Commerce: Listing your business here can increase local business-to-business connections.
      • Visit Bloomington: If your business caters to tourists or is part of the hospitality industry, this is a great place to be listed.
      • BloomingtonOnline: Shop Local isn’t just a trendy slogan. It’s a call to action.
      • Local Bloomington Newspapers and Magazines: Many local publications have business directories.
    4. Industry-Specific Directories:
      • If your business falls into a specific niche (like healthcare, legal services, or home improvement), look for directories specific to that industry.
    5. Better Business Bureau (BBB):
      • Listing your business here can add credibility, as consumers often check BBB ratings.
    6. Google Business and Bing Places:
      • Businesses can verify and edit their business information, respond to reviews, post photos and offers, and see insights on how customers are interacting with their business.
    7. Community Bulletin Boards and Forums:
      • Local community centers, libraries, or online community forums specific to Bloomington can be valuable for word-of-mouth referrals.

    How Our Service Works: Our Local Business Listing Management service is designed to be simple yet effective. We take the burden off your shoulders by:

    1. Claiming Your Listings: We ensure your business is accurately listed on platforms like Google, Bing, & other important local platforms.
    2. Regular Updates: From changing business hours, and updating posts, to updating contact information, we keep your listings current.

    In a world where online presence is crucial, let David Martin Design be your partner in ensuring that your business stands out. Claim your listing today with our Local Business Listing Management service and take the first step towards enhanced visibility and success.

    Ready to enhance your business’s online presence? Contact David Martin Design today to learn more about our Local Business Listing Management service and how we can help your business grow.