Blogging is rapidly becoming an integral part of running an online business. While some business owners are quick to dismiss blogging as a waste of time and energy, the statistics are suggesting otherwise. As more and more websites start maintaining a blog, there’s an increased demand for a more blog-friendly content management system (CMS). 

Although WordPress started out as a meager blogging engine, it is now considered the preeminent content management platform. As the largest CMS in the world, WordPress powers roughly 39% of websites. Its flexibility, reliability, and customizability attract web designers over other CMS competitors. 

Here, we’ll explore why it’s important for businesses to understand WordPress and why publishing fresh content is a must. 

Why Businesses Need to Know About WordPress

Whether you’ve heard about WordPress in your research about website development or this is your first exposure to it, you might be wondering what makes it so different. With dozens of other reputable platforms from which to choose, what makes WordPress so unique? 

That’s a great question and one which has no shortage of answers. However, we’ll only stick to a few of the most compelling to help small business owners understand what they’re missing out on. Here are a few reasons why businesses need to know about WordPress. 

1. It’s completely free. 

Free…it’s music to any business owner’s ears. Unlike other content management systems, WordPress operates under what’s known as a GNU General Public License which essentially means it’s free for anyone to download, edit, and customize. When compared to other, more costly CMSs, WordPress has risen through the ranks as one of the most popular among small businesses that are trying to keep costs down. While you’ll eventually need to spend money on web hosting and domain names to get your website up and running, WordPress saves you on costs other platforms wouldn’t spare you. 

2. WordPress is totally customizable. 

As a business owner, you know just how vital it is to set yourself apart from competitors. A common complaint among web developers about more rigid CMSs is their lack of customizability. Due to WordPress’s open-source design, anyone is free to upload add-ons, plug-ins, and other features that maximize customizability and flexibility. If you can think it up for your website, there’s a good chance somebody has already contributed the functionality to WordPress. With a single click, you have access to tens-of-thousands of unique features. As the needs of your online business change, WordPress can easily keep up with its unmatched flexibility. 

3. It’s SEO-optimized by default. 

Search Engine Optimization (SEO) is the method through which your website is primed for optimal exposure on search engines like Google to increase your chances of reaching your target audience. Without an SEO-optimized site, your content can easily get lost in the shuffle. WordPress takes the stress away by ensuring all sites made on the platform are SEO-optimized by default since their structure is recognized by most search engines. However, your website SEO can further be maximized by downloading SEO-focused plug-ins that are available to everyone. 

Business Blogging Statistics

As a small business owner, it’s understandable why you might be hesitant to dedicate valuable resources to developing and maintaining a blog. You can’t afford to waste time and energy on areas of your business that won’t offer a return. Fortunately, there’s a wealth of data underscoring the positive impact that blogging can have on businesses. 

Here are a few of the most impressive statistics: 

• Blogs can lead to a 97% boost in indexed links and a 434% boost in indexed pages. (Demand Metric) 
• 8 out of 10 internet users engage with both blogs and social media sites. (Demand Metric) 
• Businesses with blogs generate 67% more monthly leads on average than their counterparts that don’t have blogs. (Demand Metric)
• Blogging businesses see 55% more online visitors than companies that don’t blog. (HubSpot)
• In 2019, marketers prioritizing blogging saw 13X more return on their investments than those who didn’t. (HubSpot) 

The Importance of Publishing Fresh Content 

Of course, having a blog doesn’t do small businesses any benefit if they’re not regularly updating it. Although there are several advantages of maintaining a constant stream of fresh content, there are two primary reasons: 

1. Search engines prefer newer content. 
2. It’ll be easier to keep your audience engaged. 

When forced to choose between ranking an older site that regularly posts new content and a site of the same age that hasn’t posted in months or years, Google will rank the former website higher even if the content is relatively similar. Reflecting the demand for new and updated content, Google wants to present its users with the freshest content. Most search engines work in the same manner. In order to prime your website for higher rankings in search engines, you need to post new content regularly. 

Another critical reason to keep your site updated with fresh content is to keep your audience engaged. Whether you’re wanting to catch the attention of new users or keep regular visitors coming back, you need to make sure your site is providing something worthwhile. While the content you put out matters, the rate at which it’s produced also plays a role in the overall success of your site. 

If you’re a small business owner who’s ready to reap the benefits of having an optimized blog, feel free to reach out to David Martin Design. With decades of experience building and managing websites for small businesses, David knows how to maximize the return on your website investment.