David Martin offers clients the resources that they need to craft a well thought out, structured, and organized website that is easily crawled and indexed by search engines including Google, Bing, Yahoo, YouTube, DuckDuckGo, and other important properties online.
Top 3 tips to optimize and focus on SEO (Search Engine Optimization)
- Separate content from presentation – Designing your website by focusing on standards is very important in today’s world that includes many devices that access the web. The variation across devices in screen size, pixel density, and technologies makes it difficult to design a cross device experience that performs according to the specifications of the device. A book that changed my life, “Designing With Web Standards”, by Jeffrey Zeldman.
The basic premise is that you should think of your website as a well structured set of documents that rely on the structure of the HTML tags H1,H2,H3, etc… to create content that is very well organized and then you should apply stylesheets to the content to affect the way that is displayed on your screen. When you design with web standards, your website pages should work very well in the vast array of digital devices that we access the internet with today.
- Spread your seed – Imagine your business as an organic life form. In order for it to grow and spread it must have an easy way to expand. By trading links with others and submitting your website to different social networks, blogs, and specific niche networks you will be able to get some very valuable inbound links that will increase your reputation (depending upon the source of course)
- Participate in social media – Social media is not going away and will likely become an ever more important part of a digital marketing strategy for today’s modern business, check these marketing tips for more information. It is possible to increase your revenue by consistenly being involved in conversations on Twitter, Facebook, Google+, and many of the other websites built for community engagement. Get started today and spend at least 15 minutes every day devoted to just writing others back about what they are talking about and stay engaged. This helps your business stay top of mind with that contact and may even lead to a source of a referral for your next project. Well, I feel like I could go on with many other ways to optimize your website and increase your search engine rankings, however the basic 3 steps above will get you a great start on SEO for your website project.