This is a guest post written for SEO purposes and since I haven’t posted on my blog in a long time and actually enjoyed reading this blog post I thought I would allow it to be guest posted.
Top 8 Iconic Logos and their Legendary Designers
Amidst millions of companies and their numerous logos some iconic logos stand apart. Behind every such memorable logo there is a talented logo designer who conceived the logo design. You may have wondered who have designed some of these logos. Let us have a brief look at some of these iconic logos and the masters that designed them.
Shell and Raymond Lowey
Raymond Lowey (1893-1986) was a French born engineer famous for designing refrigerators and locomotives. He was also a renowned logo designer who specialized in designing logos Shell and Exxon. He was the first product designer to feature in the cover of Time magazine (October 1949). In 1967, Shell approached Lowey with a problem in logo design. The Pecten (a variation of the present logo) was difficult to identify from a distance. It was also difficult to notice the logo in poor lighting. In 1971, Lowey came up with the present logo of Shell that solved these problems. This process of logo repair and testing of its design took more than 4 years before getting finalized.
AT&T and Saul Bass
Saul Bass (1920-1996) was famous as classic logo designer. Bass was well known for using simple symbols and geometric shapes. In 1984, Bass designed logo for one of the largest company AT&T. US government forced AT&T to break up and spin-off its local phone services to small regional services. As such, the iconic logo of the company – a bell within a circle, required a facelift. Bass focused on the global reach of AT&T in the new logo. The logo design aptly symbolized the telecom network that span around the world. Transition from bell to globe signaled to customers, shareholders and employees that AT&T is going global.
FedEx and Lindon Leader
Linder Leader from Landor Associates is the man behind logo design of FedEx. The logo has won more than 40 awards and recognized by Rolling stone magazine as one of the top logos in last 35 years. The brilliance of the logo is found between the letters E and X. Look for the subtle arrow that emerges from the negative space. The arrow aptly associates precision and speed embedded with the services of FedEx.
IBM and Paul Rand
Paul Rand (1914-1996) is considered a legend in the field of graphic designing and creation of corporate logos. He is arguably the most glamorous and famous logo designer of modern era. Some of his best creations include logo designed for IBM, ABC and UPS. The IBM logo is often referred as Eight Stripe Logo or Eightstriper. It comes from the eight stripes that make up the letters of IBM. This logo was adopted by IBM in 1972 substituting the older one in solid block letters. The stripes of the logo stand for speed and dynamism.
Apple and Rob Janoff
In 1977, Steve Jobs, the co-founder of Apple Inc, asked Rob Janoff to design a logo for the company. Earlier logo design was a bit complex showing Sir Isaac Newton sitting beneath an apple tree. The new logo was simply a bitten apple with colors of rainbow in wrong order. The idea behind the image is to evoke temptation that is hard to resist. The bite symbolizes knowledge (remember the episode in Bible where apple is the fruit in the tree of knowledge). The bite could be also pronounced as “byte” that has a reference to computer technology. The logo aptly described something new (rainbow in wrong order), hope and knowledge. In 1997, Steve Jobs decided to replace the rainbow colored apple with solid colored apple.
Google and Ruth Kedar
Ruth Kedar was a student of architecture fromIsraeland she earned her Maters Degree in designing fromStanfordUniversity. She is famous logo designer of the current official logo of Google. The search engine derives it name from Googol (means 1 followed by 100 zeros). As such, whenever you look at the logo the two “O” grasp your attention. The number of O increases with the number of search result pages. Use of primary colors evokes playful mood and curiosity. The logo design is also very adaptable and scalable. Its flexibility inspired introduction of famous Google doodles.
Nike by Caroline Davidson
Caroline Davidson was a student of PortlandUniversityin 1971 when she conceived logo design of the now iconic Swoosh logo for Nike. According to Greek mythology, Nike (pronounced Ni-key) is the winged goddess of victory. Swoosh represents the wing of goddess Nike. Initially name of the company was included in the logo but as the brand gained recognition the name was dropped which made it more simple and easy to remember.
BT and Wally Olins
Wally Olins is widely acclaimed for establishing corporate identity and branding. He has designed, renovated and repositioned many global brands successfully. Logos of Orange, Unilever, GE, Sony Ericsson and BT (British Telecom) were conceived under its brand consultancy Wolff Olins. A red and blue man blowing its trumpet was the logo of BT. It has been replaced by “connected world” globe by Olins and used presently by BT as its logo. The change in logo design reflects the wide range of global activities planned by BT.